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Fortune: For sale: Weather forecasts, $5 billion

For a quarter century, the Weather Channel has been arguably the most boringly lucrative station on the dial. After all, we're talking about 24-7 weather updates from across this great nation presented on such straight-up shows as "Weekend View" and "Your Weather Today." Rather than Fox News' stentorian "we report, you decide," the Weather channel's motto might be: "We report, you decide what to wear."

SI.com: Report: Rudd will retire from Nextel Cup series

BROOKLYN, Mich. (AP) -- Ricky Rudd said he plans to retire from the NASCAR Nextel Cup series after this season.

Fox anchor named Bush press secretary

Acknowledging the challenges ahead, former Fox News anchor and talk show host Tony Snow began his second stint at the White House on Wednesday, this time as press secretary.

Sources: Tony Snow likely to take White House post

Sources close to the White House said Monday that Fox anchor Tony Snow is likely to accept the job as White House press secretary, succeeding Scott McClellan.

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