Archive for the 'Experiential' Category
Thursday, January 1st, 2009
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There’s absolutely nothing about this recession that a little bit of good chocolate and a lot of great retail can’t cure. By Vince Weiner.
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Posted in Marketing, Shopper Marketing, Brand Identity, Advertising, Media, Innovation, Retail, Strategy, Experiential, Case Studies, Shopper Insights |
Monday, September 1st, 2008
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Bob Thacker says his plans to make us love OfficeMax are right on target. An exclusive Q&A interview by Tim Manners.
(pdf) or (text)
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Posted in Marketing, Shopper Marketing, Brand Management, Marketing Organization, Chief Marketing Officers, Women, Media, Sales, Retail, Strategy, Experiential, Case Studies, Shopper Insights |
Monday, September 1st, 2008
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Digital-media networks get ready for their close up. A discussion featuring Andy Austin of AT&T Stores, Laura Davis-Taylor of Retail Media Consulting, Suzanne Alecia of OVAB and Stuart Armstrong of EnQii Americas.
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Posted in
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Marketing, Shopper Marketing, Media, Retail, Experiential, Technology, Shopper Insights |
Thursday, November 1st, 2007
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Marketing chief Paul Latham doesn’t just create loyalty to Costco. He personifies it. An exclusive Q&A interview by Tim Manners. (download pdf)
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Posted in Marketing, Shopper Marketing, Chief Marketing Officers, Loyalty Marketing, Retail, Experiential |
Thursday, November 1st, 2007
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How the five senses create intuition … and build trust and loyalty. By Dori Molitor. (download pdf)
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Posted in Marketing, Brand Identity, Consumer Insights, Women, Loyalty Marketing, Design, Experiential |
Saturday, September 1st, 2007
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A new study reveals eight simple factors driving shopper satisfaction, loyalty and word-of-mouth. By Al Wittemen. (download pdf)
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Posted in Marketing, Consumer Insights, Media, Sales, Retail, Strategy, Experiential |
Saturday, September 1st, 2007
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Digital media signage is not just for advertising anymore. By Stuart Armstrong. (download pdf)
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Posted in Marketing, Advertising, Consumer Insights, Media, Retail, Strategy, Experiential, Technology |
Sunday, July 1st, 2007
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For Ann Hand of BP, brand identity means making the retail experience "a little better." An exclusive Q&A interview by Tim Manners. (download pdf)
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Posted in Marketing, Brand Identity, Chief Marketing Officers, Advertising, Consumer Insights, Strategy, Experiential, Case Studies, Environment |
Sunday, July 1st, 2007
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Forget about brand identity. It’s all about the shopper’s identity. By Al Wittemen. (download pdf)
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Posted in Marketing, Shopper Marketing, Brand Management, Packaging, Consumer Insights, Retail, Strategy, Experiential |
Tuesday, May 1st, 2007
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Put the marketing into event marketing and help make CMOs brand heroes again. By Charlie Tarzian. (download pdf)
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Posted in Marketing, Promotion Marketing, Chief Marketing Officers, ROI, CRM, Experiential |
Thursday, March 1st, 2007
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Fresh food at retail challenges traditional packaged goods. By Al Wittemen. (download PDF)
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Posted in Marketing, Shopper Marketing, Brand Identity, Consumer Insights, Retail, Strategy, Experiential |
Saturday, January 6th, 2007
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Adidas delivers brand experiences to match the passions of World Cup fans. By Laurie Coots. (download PDF)
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Posted in Marketing, Promotion Marketing, Advertising, Strategy, Experiential, Sports, Case Studies |
Wednesday, November 1st, 2006
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Creating cultural value fosters deep-soul connections with consumers. An analysis of a Reveries.com survey by Dori Molitor, ceo WomanWise. (download PDF)
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Posted in Marketing, Consumer Insights, Women, Loyalty Marketing, Cause Marketing, Strategy, Experiential | 1 Comment »
Wednesday, November 1st, 2006
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The entire Nov/Dec ‘06 issue of the HUB magazine (36 pages), featuring interviews with Tom Boyles of Disney Parks & Resorts, Constantine Maroulis of American Idol, and ten other articles. (download PDF)
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Posted in Marketing, Direct Marketing, Shopper Marketing, Brand Identity, Brand Management, Marketing Organization, Global Marketing, Chief Marketing Officers, Online Marketing, Advertising, Consumer Insights, Women, Media, ROI, Loyalty Marketing, CRM, Cause Marketing, Design, Strategy, Experiential, Financial Services |
Monday, May 1st, 2006
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The U.S. Army filters sponsorships and find recruits. By Kevin Adler, vice president, Relay Sports & Sponsorships. (download PDF)
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Posted in Marketing, Experiential |
